About the Role
This hybrid Digital Marketing Manager role is based around Medivet Support Centre in Watford, with a minimum of 2 days per week in Watford. You’ll be part of the Marketing team and report to the Head of Digital Experience, taking day to day responsibility for website, CRM and search activity.
The role suits someone who enjoys making things happen across multiple digital channels. You’ll move between analysing website performance, improving customer journeys, building and optimising CRM campaigns, briefing website changes and looking for ways to improve visibility across traditional search and emerging AI powered search.
You’ll bring strong digital marketing knowledge, a sharp eye for detail, commercial thinking and a genuine interest in improving the digital customer experience for pet owners.
Key Responsibilities
- Manage CRM campaigns and always on customer journeys across email, SMS and direct mail.
- Build and test lifecycle communications across acquisition, onboarding, in life, retention, reactivation and loyalty.
- Improve targeting, segmentation and personalisation across customer communications.
- Monitor CRM performance and identify opportunities to improve engagement, conversion and retention.
- Support the development and optimisation of Microsoft Dynamics Customer Insights/Journeys.
- Manage organic search performance, including SEO roadmap delivery with agencies and partners.
- Focus on local search visibility so practices appear when customers search for vets and veterinary services in their area.
- Optimise clinic pages, service content and supporting content for organic search.
- Monitor technical SEO health and work with technology partners to resolve issues.
- Develop the approach to GEO, AIO and AI powered search discovery.
- Manage website content updates and coordinate changes with internal teams and external partners.
- Improve customer journeys, UX and conversion across key website paths such as finding a clinic, registering with a practice, booking and contacting a clinic.
- Use analytics, search data and customer insight to identify friction, content gaps and opportunities.
- Build reporting across website, CRM and organic search, then turn findings into practical recommendations.
- Define and monitor KPIs for digital journeys and campaigns.
Requirements
- 3 to 5 years' experience in digital marketing, CRM, website management, search or digital experience.
- Strong practical knowledge of CRM and lifecycle marketing.
- Experience managing and optimising websites and digital customer journeys.
- Working knowledge of SEO, including technical, content and local SEO.
- Interest in AI search, GEO and AIO.
- Experience using website analytics to improve performance.
- Familiarity with GA4, Google Search Console and Microsoft Clarity.
- Experience with CMS platforms, with Optimizely mentioned as advantageous but not essential.
- Experience with CRM platforms, with Microsoft Dynamics Customer Insights/Journeys mentioned as advantageous but not essential.
- Strong project management, organisation and written communication skills.
- Confidence working with agencies, developers and technical teams.
- A commercial mindset and an understanding of how digital activity supports acquisition, retention and growth.
Benefits
- Salary up to £45,000 per year.
- Permanent, full time role.
- Hybrid working with a minimum of 2 days per week in Watford.
- Opportunity to join Medivet at an exciting point in its digital journey.
- The chance to shape CRM, search, data and website experiences for pet owners.
About the Practice
Medivet is building a more local, personal and digitally connected veterinary business. Its practices are rooted in their communities, with local partners empowered to deliver care for pets and their owners.
The business is focused on making customer interactions simpler, more relevant and more human, with digital marketing playing a key role in connecting people with their local practice.
