Digital Engagement Executive

About the Role

The RSPCA is seeking a Digital Engagement Executive to develop innovative digital communications that raise awareness, drive supporter engagement, build long-term loyalty, and increase return on investment for campaigns, communications, and fundraising. This permanent, hybrid position offers a genuinely flexible approach to working life: based in Horsham, West Sussex, you'll work just one day per month on-site, with the rest of your time flexible around your needs and operational demands.

You'll work closely with the Digital Engagement Manager and multiple internal stakeholders, designing and managing the complete lifecycle of digital engagement campaigns. Your focus will be delivering inspiring, high-quality communications primarily through email and digital messages, with SMS messaging opportunities emerging in future projects. No two days are the same as you collaborate across the organisation to bring campaigns to life.

Key Responsibilities

• Develop and execute digital communications strategies that raise awareness and drive supporter engagement
• Design and manage full campaign lifecycles from planning through completion, meeting tight deadlines
• Create compelling email and digital message content with a focus on copywriting and template design
• Build and maintain productive relationships with internal stakeholders across multiple divisions
• Analyse key email marketing KPIs and produce reports that inform data driven campaign improvements
• Work independently and collaboratively within the Data & Insights team on multiple concurrent campaigns

Requirements

• Proven experience in copywriting and HTML/CSS template coding
• Working knowledge of Customer Relationship Management systems, ideally Salesforce Marketing tools
• Demonstrated experience delivering multiple digital communication campaigns to tight deadlines
• Strong analytical skills with ability to interpret email marketing metrics and present findings
• Excellent written and verbal communication skills
• Strong time management and organisational abilities
• Proactive problem-solving approach
• Good understanding of data protection regulations including GDPR and Data Protection Act
• Legal right to work in the UK (visa sponsorship not available)

Benefits

• Salary: £24,582 to £28,921 per year
• 35 hour working week, Monday to Friday
• 25 days annual holiday
• Pension scheme
• Healthcare cash plan
• Employee Assistance Programme
• Occupational sick pay
• Life assurance
• Dog friendly workplace
• Cycle to work scheme
• Additional discount schemes
• Family friendly policies
• Professional development support

About the Practice

The RSPCA is a leading animal welfare charity working across England and Wales to prevent cruelty and promote animal welfare. The organisation operates through a network of animal centres, rescue teams, and central services, employing thousands of staff committed to a shared mission: creating a better world for every animal.

The Data & Insights team sits within the central services function, supporting the organisation's campaigns, communications, and fundraising divisions with digital engagement expertise. The team values collaboration, regular check-ins, and a supportive culture where teammates are always available for advice and conversation.