About the Role
This fully remote Conversion Rate Optimization Lead position focuses on improving the commercial and service experience across CVS Group's digital channels, with a particular emphasis on Animed. The role is centred on growing commercial performance, strengthening digital engagement and shaping the next steps in the customer journey.
You'll work across digital, marketing, UX and development teams at a senior level, leading optimisation activity and turning data into practical recommendations. The role includes regular performance reporting, test planning and analysis, plus close attention to landing pages and user journeys so campaign activity can perform at its best.
Key Responsibilities
- Lead the conversion strategy for Animed and help shape the wider ecommerce optimisation approach
- Promote a test and learn culture across the ecommerce function
- Work with digital, marketing, UX and development teams on CRO and digital analytics priorities
- Support the rollout of new processes and platforms
- Deliver regular performance updates and insights to internal stakeholders
- Plan and run A/B tests and website optimisation work using qualitative and quantitative data
- Analyse A/B and multivariate testing results and explain the effect on conversion and revenue
- Support digital marketing activity by improving landing pages and user journeys
- Review customer journeys using heatmaps, session replays, surveys and user feedback
- Produce clear test summaries with analysis and next-step recommendations
Requirements
- Proven experience delivering CRO work with commercial impact, ideally in ecommerce
- Hands-on experience with CRO tools, ideally Adobe Target
- Strong understanding of usability best practice, accessibility and user behaviour
- Good working knowledge of analytics tools, particularly the GA suite
- Experience of A/B and multivariate testing
- Confidence using design thinking, agile methods and best practice approaches
- Excellent written and verbal communication skills
- Strong stakeholder influencing skills and a commercially minded approach
- Comfortable contributing to presentations, workshops and senior discussions
Benefits
- Salary up to £55,000 plus benefits
- 6 weeks leave a year, made up of 5 weeks annual leave plus Bank Holidays or equivalent time off
- Buy and sell holiday scheme
- Health cash plan
- Flexible benefits including discounted gym membership, childcare vouchers and more
About the Practice
Animed is described as one of the UK's largest online pet retailers and veterinary dispensaries, supplying prescription and non-prescription medicines, health supplements, specialist food, toys, accessories and treats. It stocks brands including Hills, Royal Canin, Feliway, Frontline and Lily's Kitchen.
The role sits within CVS Group, with the department identified as Animed. The position is fully remote.
