Brand and Campaign Executive

About the Role

This remote position offers the opportunity to support insight-led marketing activity across CVS Vets' Companion Animal division. You'll work with a collaborative team to execute national brand campaigns, client communications, and local marketing initiatives that drive client acquisition, engagement, and retention. The role includes some travel and sits within a permanent, full-time contract structure.

You'll be at the heart of planning and delivering integrated marketing across multiple channels, working closely with the Senior Brand and Marketing Manager, Small Animal Marketing Leads, Local Marketing Manager, and CRM Marketing Executive. A key focus is developing and delivering proactive marketing plans that enhance client experience, strengthen brand awareness, and support business growth.

This position bridges the marketing team and practices, coordinating local marketing support, sharing best practice, and ensuring local activity aligns with brand standards and wider marketing objectives.

Key Responsibilities

• Support the delivery of insight-led marketing campaigns across multiple channels for CVS Vets Companion Animal division
• Coordinate and execute national brand campaigns and client communications
• Develop and deliver proactive marketing plans and initiatives that enhance client experience and strengthen brand awareness
• Act as a link between the central marketing team and local practices, coordinating local marketing support
• Share best practice and ensure local marketing activity aligns with brand standards
• Manage competing priorities with accuracy and attention to detail
• Monitor and analyse key marketing KPIs to inform campaign performance
• Maintain brand consistency and act as a brand guardian across communications

Requirements

• Proven experience delivering integrated, multi-channel marketing campaigns
• Highly organised with ability to manage competing priorities and deliver with accuracy
• Strong brand awareness and commitment to consistency
• Creative, proactive mindset and ability to thrive in fast-paced environments
• Excellent communication and stakeholder management skills
• Calm, adaptable approach and ability to work effectively under pressure
• Data-driven mindset with understanding of key marketing KPIs
• Proficiency with Excel, Google Analytics, Canva, and social media platforms
• Collaborative approach with eagerness to learn and develop
• Desirable: Experience in healthcare, retail, or service environments; exposure to franchise or compliance-led settings

Benefits

• Competitive salary package
• 6 weeks' annual leave
• Pension scheme with up to 6% employer match
• Health Cash Plan to save on everyday health treatments
• Flexible benefits including discounted gym memberships and childcare vouchers

About the Practice

CVS Group plc is one of the UK's leading integrated veterinary services providers, operating around 500 practices with a broad support team network across the UK and Australia. The group is committed to delivering high-quality services, supporting career development, and creating an inclusive environment where colleagues can learn, grow, and thrive.

People are at the heart of CVS Group's ethos. The company is dedicated to fostering an inclusive workplace where diversity is celebrated and all colleagues are supported to be themselves and deliver their best.